GNT #156: The business case for being genuine

In today’s episode, Colleen breaks down why genuineness isn’t a soft skill. It is a competitive advantage. When your strategy is out of alignment with your reality, growth becomes performative and exhausting. We explore how to audit your calendar, your messaging, and your energy to ensure your business is built on a foundation that actually lasts. Key Takeaways: The High Cost of Performance: Why "saying the right things" without internal alignment creates a trust gap with your clients and team. The Calendar Audit: How to spot misalignment by looking at where your time actually went in the last 30 days. Messaging vs. Convincing: Why genuine positioning should make your marketing simpler instead of louder. The Energy Filter: Using your physical response to meetings and sales calls as a diagnostic tool for your business strategy.